Effect of Digitalisation on Bank's Financial Performance in Pakistan

Digitisation has been the most debated topic in corporate world over last few decades, with many people wondering how it may be used to improve performance. This study discovers connection between digitisation and monetary (financial) performance by categorising into three parts: adoption pace, scope, overall company digital orientation of 36 banks listed PSX. Financial is calculated Return on asset return equity. Moreover, social media arena evolved a prevalent position for communication, networking, information exchange. Many use these platforms find marketing commercial possibilities. In order investigate Pakistani stock exchange Pakistan, Stata software employed. Despite lack statistical significance, counterintuitive digitalisation trends that damage Pakistan banks, depending channels variety consequences practitioners as well prospects future study. It also identifies alternative solutions financial sector.